The People Behind syranothivex
Meet the financial minds who've spent years in the trenches, working with businesses across sectors to turn complex data into clear, actionable insights. Our approach isn't about following textbook theories – it's about real-world experience meeting analytical precision.
Our Core Team
Each member brings something different to the table. We've deliberately built a team where diverse backgrounds create stronger analysis – because the best financial insights come from people who've seen different sides of the business world.
Freya Blackwood
Chief Financial Strategist
Started her career in corporate restructuring during the 2008 crisis – nothing teaches you about financial resilience like helping companies survive their worst moments. Freya spent eight years at mid-tier consulting firms before realizing that most businesses needed practical analysis, not elaborate reports that gathered dust.
Her specialty is finding the story hidden in financial statements. She can spot cash flow problems three quarters before they become critical and has helped over 200 companies understand what their numbers actually mean for day-to-day operations.
Celeste Marsh
Senior Business Intelligence Analyst
Former data scientist who got tired of building models that executives couldn't understand. Celeste bridges the gap between complex analytics and business decisions that actually get made in Monday morning meetings.
She's particularly good at taking messy, incomplete data sets and finding patterns that matter. Her background includes five years in fintech startups and three years consulting for traditional manufacturing companies – a combination that gives her unique insight into how different industries approach financial decision-making.
How We Actually Work
We're not interested in impressive-sounding methodologies that don't translate to real business value. Our approach centers on three principles that guide everything from client conversations to the way we structure our analysis.
Context Over Complexity
Every business operates differently. We spend time understanding your industry, your competitive position, and your specific challenges before diving into numbers. A retail company's cash flow patterns look nothing like a manufacturing firm's, and our analysis reflects that reality.
Practical Implementation
Analysis is worthless if you can't act on it. We focus on recommendations you can actually implement with your current resources and constraints. No perfect-world scenarios that ignore the messy realities of running a business.
Continuous Learning
Financial landscapes change constantly. We maintain active relationships with industry professionals, attend conferences, and continuously update our methods. But we also learn from each client engagement – your unique challenges often reveal insights that benefit other businesses facing similar issues.